As a consumer-driven market evolves, there are instances where a brand is often questioned by its consumers in terms of product safety and consumer health. For brands, packaging is of utmost importance, not just for safeguarding products, but it is closely related to establishing a brand’s identity. A consumer-driven market is flooded with products; every brand strives to create its unique identity with appealing visuals and functional packaging. All these are done to ensure a great and strong brand recall among its target audience. It has become a necessity for brands to ensure that their products are dependable and safe for consumers to use.
In this blog, we will look at the importance of safe packaging materials, the regulations governing packaging safety, and best practices for ensuring the well-being of both consumers and the planet.
Packaging Materials
A product’s safety is highly dependent on how it is packed. There are various perishable and non-perishable items that a consumer buys. In the age of e-commerce, many of these products are shipped to different locations around the globe. Thus, making it all the more important for several businesses to prioritize with the right materials that not only protect the product but also meet the safety standards. Amazon is a huge name in the e-commerce industry, which has taken a pledge to go completely eco-friendly and discard anti-environmental packaging materials. Non-toxic, food-grade, and environmentally friendly packaging materials are considered safe. When it comes to sustainable packaging options, such as biodegradable materials and recyclable plastics, they play a great role in creating a healthier environment but also create a feel-good factor among environmentally conscious consumers.
Labeling and Safety
There are several governments and regulatory bodies around the world that have established stringent packaging safety regulations to protect consumers from potential health hazards. In India, the Food Safety and Standards Authority of India (FSSAI) plays a pivotal role in directing companies to uphold food safety standards across the country. It has established and enforced guidelines to ensure food quality and safety.
Packaging Safety Standards
The Bureau of Indian Standards (BIS) also sets packaging safety standards. Its certification is often sought by packaging material manufacturers, and brands are encouraged to use BIS-certified materials to ensure compliance with quality and safety benchmarks.
The audits done by FSSAI work as a measure to check and balance companies to know whether they are complying with packaging safety standards. Brands have to demonstrate their commitment to consumer safety with quality packaging. Brands must be prepared for these assessments to demonstrate their commitment to safe and quality packaging for consumers.
Best Practices for Health and Safety in Packaging:
1. Material Selection
Your packaging materials should be safe, and non-toxic and follow the rule book of compliance with relevant regulations. Today consumers want their favourite brands to consider sustainable options to reduce their environmental impact.
2. Testing and Certification
A periodic check is needed for packaging materials for compliance with safety standards. Genuine brands always look forward to seeking certifications from relevant authorities to maintain their trust among consumers and demonstrate their commitment to safety.
3. Be Transparent
A clear communication of information regarding the packaging materials used on product labels is essential. With this type of transparency, you build trust and encourage consumers to make informed choices.
4. Collaboration
Seek advice on designing and packaging from OneAndOnly Design Agency, a renowned branding agency in Bangalore. These creative agencies understand both creative design and safety requirements. The right creative design agency in Bangalore can help strike the right balance between aesthetics and safety.
Health and safety must be prioritized in packaging not only because it is a legal requirement, but also because it is a fundamental responsibility of businesses towards their consumers. In addition to protecting their customers, companies can also enhance their brand reputation by using safe packaging materials, adhering to regulations, and implementing best practices.
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