Instagram is more than a photo-sharing app. It is a battleground for brands, and the prize is the user’s attention, which then leads to sales and revenue. Brands continue to invest in social media marketing agencies in India for the creation, distribution, and amplification of content. While one aspect of winning the battle lies in the creation of thumb-stopping content, the other crucial aspect is distribution. So when should brands post on social media to attract eyeballs and rake in user attention?
As a leading digital marketing agency in India, brands often approach us with the golden question: when is the best time to post on Instagram?
As we are all aware, social media consumption has drastically increased in the last few years. Users have transformed how and where content is consumed on social media. Brands are aware of the ever-evolving ecosystem of Instagram and the power held by the user. Instagram’s algorithms and user behavior make it difficult for people to truly identify the best time to post on Instagram, but with expert knowledge and razor-sharp tools, the best time to post on Instagram has been determined.
- Monday: 6 a.m., 11 a.m., 1 p.m.
- Tuesday: 8-10 a.m., 2 p.m.
- Wednesday: 9-11 a.m.
- Thursday: 11 a.m.-2 p.m., 7 p.m.
- Friday: 10 a.m.-12 p.m., 2-4 p.m.
- Saturday: 8-11 a.m.
- Sunday: 6-8 p.m.
So how do we know that these are indeed the best times to post on Instagram? To be honest, these are ballpark numbers that give a rough estimation of when users are most online and most likely to engage with your content. This is based on numbers surveyed using millions of accounts in India and across the globe.
It is also important to consider the best days to post and not post on social media. According to studies, the best and worst days to post are as follows:
The best days to post on Instagram are Tuesdays and Wednesdays
The worst days to post on Instagram are Sundays