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Case Study
S N Pandit Ayurveda
Rebranding Traditional Medicine for the Modern Day
Client: S N Pandit Ayurveda
A rebranding case study of how a traditional Ayurvedic brand embraced the challenge to evolve with modern times and rebrand with the help of the best branding agency in Bangalore.
About the Client
S N Pandit Ayurveda is a brand that has been around for close to a century. With strong roots dating back to the times when kings ruled the royal city of Mysore. Back in the day, court-appointed physicians would offer healthcare with authentic Ayurvedic remedies concocted with the finest herbs and natural elements.
With a rich history and a reputation for being a force in the Ayurvedic world, S N Pandit came to us with a simple ask – To rebrand and cater to the modern-day audience but to keep the ethos of the brand intact; to retain the authenticity and culture of the brand.
Challenges
Creating a balance between the old and new, tradition and modernity comes with its own set of challenges. There is a fine line that creates impactful branding while keeping both aspects – the age-old trust that the brand has built over a century and a newer look that is true to the
Solution
S N Pandit Ayurveda chose OneAndOnly Design, a branding agency in Bangalore to help give their brand a well-deserved facelift. From physical collaterals for packaging to the website and social media, every aspect of S N Pandit Ayurveda was carefully analyzed and a strategy was put in place to relaunch SNP as a brand that anyone can bank on.
Goals
- Rebrand S N Pandit and make it more relevant to the modern user
- Keep the essence of the brand intact
- Establish strong messaging pillars
- Enable a strong visual identity
Large players in the niche to cater to an undifferentiated mass audience. Niche and luxe brands focus on skincare, but as a brand that truly cares, SNP wanted to be positioned as a healthcare brand offering a holistic approach to health with its natural products. From the ingredients to the recipe and the methods, everything SNP did was authentic and in the interest of a holistic approach. This had to come through in the rebranding exercise – and it did, with the help of a strong visual language.
Process
Research
Ayurveda is an age-old science and has been perceived as a means to regulate lifestyle and maintain overall health. Over the years, Ayurveda has become a way of life and people have readily embraced it. The age groups who largely embrace Ayurveda are exposed to the benefits of the science. Research showed that as a brand, to widen our horizons to a younger audience, we needed to rebrand with a visual language that would appeal to the younger audience and evoke interest to explore the benefits of Ayurveda.
Plan
We planned to rebrand in phases where each collateral would have maximum impact.
- Website
- Marketing Collateral
- Packaging
Execute
We developed a brand new color palette and visual elements true to the ethos of the brand and the new identity it wished to establish. The new palette was earthy, natural, and in line with the concept of Ayurveda.
This is reflected across the board on all collaterals ranging from web pages to physical branding.
- Website
- Products
A strong brand identity leaves a strong impression on the minds of your audience for longer than you can imagine. As a leading branding agency in India, OneAndOnly Design has successfully aced the branding game for many brands. Could yours be the next?
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