A keyword is the basis of an internet search. A keyword is a phrase people type into a search engine’s search box in order to locate information. When potential customers search online for keywords related to your business’ niche or industry, your business’ website should be found.
For your site to rank higher on Google or be the first page of search results for the keywords you want to rank for, you must optimize the content on each page for both search engines and for the people searching for you.
With proper keyword optimization, your content can be ranked higher in search results and attract more traffic, leads, and customers. To assist you with keyword planning, OneAndOnly Design Agency, one of the top digital marketing companies in Bangalore shares a few points on website keyword strategy.
SEO- Audit
The top digital marketing companies in India always recommend performing an SEO audit of your current page to understand how well you are doing. The process of SEO Audit involves Title Tags, these tags inform Google about your company. A unique title in the character length of 50 to 65 makes an excellent title tag. Then comes, meta descriptions, which are like short descriptions of 100 to 160 characters that appear below your web page in search results. These descriptions should be concise and should give clarity about your page’s content.
It is a must to have formatted headings and subheadings like H1, H2, and H3 in HTML. As part of their algorithms, search engines give greater weight to words found in header tags when determining the subject matter of a website. An ideal URL is an integral part of an SEO audit that is short and simple with relevant keywords. Images should have Alt Text, this helps increase the accessibility of a site. Relevant and engaging texts have a long way to go. When a website offers quality content, it always has the upper hand and it ranks better among the lot. Backlinking should always work if you include links in your content bank. Links to competitor content should generally be avoided and it is usually a good idea to have a few high-quality internal links associated with relevant anchor text.
Relevant Keywords
Scout relevant keywords for your website. Today there are various tools available that can help you with the right keywords for your site. Start by brainstorming a list of keywords and phrases pertinent to the content, and then enter each keyword into a search engine or tool systematically. Explore the analytics part of these words in terms of traffic, and conversion rates, to ensure an increase in organic traffic.
Keyword Mapping
This strategy is followed throughout the website. When we finalize the relevant keywords for a website, the next step is to place them on different pages of the website. This ensures that not all keywords are placed on a single page, to avoid overlap and repetition. The choice of keywords to be inserted should be made as per the content of the web pages. Consider analyzing related terms for each keyword or putting them into a Google search to find out what pages are retrieved. It is one of the beneficial on-page SEO strategies.
Content Modification
Keyword Stuffing
In keyword stuffing, an article is stuffed with keywords at the expense of the content. It is never a wise practice to ensure all keywords are included in a blog or article. A higher search ranking is often achieved by adding more keywords, however, if these keywords are overused and the content is poor, the result will be the exact opposite. Google and other search engines don’t rank such stuffed pages.
To provide searchers with relevant and valuable content, search algorithms are continually evolving.
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