The importance of influencer marketing has significantly risen in the last five years. It has grown so much that even our Prime Minister has felicitated various social media influencers through the National Creators Award. Influencer marketing in the realm of social media advertising has taken a different place today. Thus, it became crucial for marketers to know the Dos and Don’ts of influencer marketing.
Before understanding the Influencer Ad Guide, let’s know in brief what influencer marketing is.
What is Influencer Marketing?
Influencer marketing is a partnership between popular social media users whom we refer to as influencers with brands. Here, the influencers help the brands to get followers, reach, or promote brand products or services.
Do's Of Influencer Partnerships In Social Media Advertising
1. Choose your influencers carefully
The first thing as a marketer or brand, you need to do is to research the influencers you want to work with. Thoroughly understand their niches and the type of content they make. Make sure it matches with your brand voice and technique.
For example, you have a beauty brand and the influencer you choose deals with finance content. His audience may not be interested in your product and can skip your collaborative content.
2. Research their audience
As said earlier, you need to know your influencer. Get well-versed with the audience who engages with your influencer. This is important to see if they match with your audience.
If your brand’s ideal audience is teenagers, then your influencer’s audience shall consist of either parents or teenagers themselves.
3. Make the influencers understand your brand n
This is of utmost importance for your brand’s success. Most of the brands choose influencers and create social media collabs with them, but forget to introduce their brand properly.
Take for example, you are supposed to market your brand, but you do not know the why and what of your brand. You will not be capable of doing it correctly right?
Yes, in the same way, influencers won’t be able to give their maximum potential if they do not know your brand and its values enough.
4. Give clear and easy-to-understand creator brief
Simple and clear-cut briefs are always easier to understand and execute. Also, they define where your brand stands.
You will always see big brands doing clear communication with everyone involved. The lack of a clear brief speaks about your organisation’s lack of administration.
5. Give creative freedom to your influencers
You have chosen your influencers because you believe in their content. So, when they are making content for you, give them creative freedom.
Dont's of Influencer Partnership In Social Media Advertising
1. Don't set too much expectations
Brands and creative digital marketing agencies often fall prey to higher expectations. You need to understand that like any other form of advertising, influencer marketing also gives results slowly yet steadily.
Remember, slow and steady do win the race.
2. Don't ignore micro-influencers
One of the greatest mistakes brands and agencies make is to ignore micro-influencers. Micro-influencers are very effective as their engagement with their audience is authentic and raw.
They have a more direct influence on their audience which means your collaborated content will have more engagement and maybe more sales.
3. Never contact influencers through their comment section
This is one of the most important partnership etiquette tips that you need to follow. Never contact anyone for business through the comment section. You can always directly message or mail them with a proper business proposal.
4. Don't approach influencers based only on their followers
Yes, let’s talk about this. There are influencers with a million followers, but are they their own? Check out their engagement rate through their comment section or how much involved their audience is with them.
You need influencers who can influence their audience. And if someone has millions of followers but the followers do not trust them, then your money and energy will go in vain.
5. Never depend only on influencers for social media advertising
Like every other strategy of social media marketing, this is a fact with influencer marketing too. Never keep all your eggs (here social media strategies) only in one basket (here influencer marketing).
Extra Tip:
Measure your ROI
This is an extra tip for you who come to this point. We all know in social media, we need to track our results. This is important for influencer marketing as well. Track and measure your influencer marketing campaigns.
Summing Up
Influencer marketing is a great tool but only with the right guide and strategies.
To sum up, being the best digital marketing company in Bangalore, we understand the importance of social media campaigns for any brand. By understanding our simple guide, digital marketers can very easily achieve their social media goals with the tool of influencer marketing.
