There is no such thing as a boring day in the life of a digital marketer. The future of social media is buzzing with a plethora of changes constantly. The domain has ample opportunities to showcase creativity, room for experiments, and presentation of novel concepts, features, and platforms. This also gives birth to curiosities and apprehensions about what is next, and nobody wants to miss the trending waves.
Learning and adapting to the new social media trends excite professionals and businesses who love trying out experimenting and standing out.
The Future is Private
From tweeting to retweeting to sharing, the networking space X and its other features Spaces that promote authenticity in this age of misinformation. This is a clear example of how social media is changing.
Commerce on Social Networks
In 2024, social commerce will play a key role in marketing. As consumers have become accustomed to social platforms’ shopping features, this is another social media trend that is sure to rise. Platforms like Facebook, Instagram, and Pinterest were the first places to introduce social commerce. In this race, the other social media strategy tips, YouTube and TikTok have also joined and have rolled out their features related to social commerce. Interactive content and seamless integration of shopping and entertainment – are rapidly replacing static product images. Consumers can experience live shopping events, interactive 3D product displays, and augmented reality try-on experiences becoming standard features.
This year the content strategy is going to change as marketing experts will route to long-form content and will take a break from short-form content that centered around trending audio and received mileage on TikTok and Instagram. More and more brands and creators are going to come up with long-form original content.
We all have our favourite set of influencers. Some great influencers are delivering some great content for us. With time they have become virtual brand ambassadors and many brands have roped in different influencers for product placement opportunities. A variety of industries are embracing influencers, including automobiles, FMCG, fashion, food, and lifestyle. OneAndOnly Design Agency, one of the leading agencies in providing digital marketing services in Bangalore advocates that even though product placement is not a new concept, influencers are still most loved across categories.
It is true that “people follow people” and therefore, influencers are expected to dominate digital trends in 2024. It is apparent, however, that the definition of an “influencer” is shifting. Researchers have shown that nano-influencers generate twice the engagement of macro-influencers on social media platforms, which have 1,000 to 10,000 followers. Beauty, fashion, and wellness brands are utilizing these nano-influencers as they come within a reasonable budget.
Metaverse and AI merging
The trends will come and go, but let’s ensure that social spaces are fruitful places with some great content, authenticity, and transparency.