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Case Study
Branding for Aubree
Making the Sweet Moments in life worthwhile
Client: Aubree Haute Chocolaterie
This case study illustrates how Aubree established itself as a premium confectionery brand with strong visual language & creative expertise.
About Aubree
Aubree is a Bangalore-based, patisserie-inspired brand focused on creative craftsmanship. Aubree is famous for its authentic desserts and unique cakes that are known to spark emotion and satiate the sweet tooth. Aubree is an award-winning brand that has bagged the “Patisserie of the Year” award for two years in a row.
Partnering With OneAndOnly Design Agency
Aubree partnered with OneAndOnly Design, a leading branding agency in Bangalore to strengthen the brand presence and reflect their creativity as their ethos onto all properties online and offline.
OneAndOnly Design chalked out the scope wherein 4 areas needed direction and creative expertise.
- Website
- Social Media
- Packaging
It is often said that one consumes food with the eyes first, so, visual aesthetics are of utmost importance when it comes to F&B brands. Our creative expertise in depicting products not just on a 20,000 ft level but with eye to detail, enabled us to position the brand as a luxury dessert destination.
Website
Crafting a website takes a lot of planning and timely execution. For Aubree, we revamped the site, deploying custom design on each of the pages, carefully positioning the product category as a star in its niche, and calling out the unique elements that make the Aubree creation a class apart.
The website was carefully designed and segregated based on a detailed user journey map. The thoughtful placement of products in addition to the visual aesthetics and crisp copy encouraged users to take swift action.
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Social Media
To create a stellar, award-winning presence on Social media channels, primarily Facebook and Instagram, we crafted a strategy that would entail letting the products speak for themselves with strong visuals and minimal copy.
Aubree’s presence on social media ended up winning a notable accolade.
- Agency Reporter Front Benchers 2022
- NYX Awards
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Branding for Aubree in a Nutshell
- Minimal
- Aesthetic
- Luxurious
- Desirable
Each element represented what Aubree aspired to portray itself – as a luxury dessert brand that is powered by passion and innovation.
Aligning your brand with the brand identity leaves a long-lasting impression on the minds of your audience for longer than you can imagine. As a leading branding agency in India, OneAndOnly Design Agency has successfully aced the branding game for many brands. Could yours be the next?
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