Businesses spend a lots of money on online marketing strategies in order to bring traffic to their sites with the goal of maximising sales. Howeve they often forget an essential rule of marketing, customer acquisition costs more than retaining one.
In simple words, every e-commerce paid advertisemnt agency in Bangalore will agree that retargeting is a digital marketing strategy that helps reach out to a potential buyer who has already come in touch with your business previously. It usually happens via modes such as display ads, social media advertisements, or email promotions.
Now let’s go ahead and learn about few customer retention strategies.
Cart Recovery
Once a user has progressed through the purchase funnel and added items to their cart, the buying process has already begun. E-commerce paid advertisemnt agency in Bangalore will agree that at this stage, you’ve captured their attention, stimulated their interest, converted it into desire, and they’re taking action. Therefore, cart recovery campaigns—typically via email—are prevalent, reminding the customer: “You have items in your cart.” You can also provide discounts to prompt customers to finalize the purchase.
Retargeting Focused on Specific Products
If a guest visits a product page, they’re already expressing some interest. In this case E-commerce paid advertisement agency in Bangalore employ retargeting to show this product in other situations—like when they’re reading online news or scrolling through social media, drawing them back to your store more powerfully than a generic brand advertisement.
A fascinating twist is applying this tactic with your store’s wish lists to ensure e-commerce conversion rates. Customers tend to save products they’re interested in but not yet prepared to purchase, so they’re ideal candidates for retargeting down the line.
Dynamic Retargeting with Similar Products
Paid ads marketing agency in Bangalore will agree that this is a fascinating twist on the above tactic, presenting users who are interested in one product with other similar alternatives. This can trigger tactics such as cross-selling or upselling through retargeting campaigns.
Retargeting for Inactive Customers
There are simply too many reasons why a former customer will cease purchasing from your web store. Retargeting, when paired with email marketing, enables you to establish a sequence of messages that keep your brand front-of-mind. Personalized offers or discounts can also encourage reactivation. E-commerce paid advertisement agency in Bangalore agree that you can also apply segmentation to get active users to purchase more regularly.
Retargeting Based on Internal Searches
Internal searches conducted on your eCommerce site are a treasure trove of information about customer interests and, more critically, how they search for products. E-commerce paid advertisement agency in Bangalore use this information to create extremely targeted retargeting campaigns, featuring products that are specific to their search patterns elsewhere.
Seasonal Retargeting
Geolocated Retargeting
One helpful segmentation basis for retargeting campaigns is a user’s geography. E-commerce paid advertisement agency in Bangalore acknowledge that internet stores that reach internationally can promote particular product categories with localized offers.You can also make actions according to the browser language of the user, adapting campaigns to their origin or location.
Social media retargeting
Social networks continue to be among the most frequented online environments by users. Both platforms provide their own ad tools, targeting features for the audience, and tracking pixels, enabling you to build retargeting campaigns from user actions with your pages and posts. If you add influencer collaboration or social validation to this method, it gets very powerful.
Behavioral Retargeting on Your Website
A visitor’s behavior on your site says a great deal about their needs. If you can understand this behavior, you can sell more successfully, with a more personalized approach.For example, you can retarget users who spend over a certain period of time on one particular page. This shows genuine interest, even if they didn’t go to the next stage in your conversion funnel.
Retargeting in Email Campaigns
Not every retargeting campaign must occur on your eCommerce website. Emails can also be utilized to create segments for retargeting in the future. If you are using an email marketing plan, you can retarget people who opened your emails but did not convert. For instance, if a person opened an email offering a promotion but did not make a purchase, you can present them with ads that include a second iteration of that offer or complementary products.
These 10 tactics are merely examples. The trick is to blend creativity with retargeting within your eCommerce store. This can produce spectacular results.
