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For Kankatala, the brand manual development involved creating a cohesive visual and textual identity that aligns with their long-standing reputation in handwoven sarees. The branding emphasizes the heritage and quality of their products, incorporating traditional elements into modern design practices. The manual covers guidelines on logo usage, color palette, typography, and imagery to ensure consistency across all marketing materials. This approach not only respects the brand’s history but also positions Kankatala as a contemporary leader in the textile industry.