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The digital marketing strategy for Aubree was designed to elevate the brand’s premium offerings, including custom cakes, through visually captivating campaigns. High-quality images and videos showcased the luxurious details and other festive products, highlighting their artisanal quality and customization options. Special festive campaigns emphasized the various bespoke creations using vibrant visuals and engaging content to capture the seasonal spirit and drive sales. Social media posts, email newsletters, and targeted ads were all crafted to reinforce Aubree’s sophisticated image, boost brand visibility, and enhance customer engagement, making each campaign both compelling and effective in celebrating key occasions.