Ardent is a Non-Banking Financial Corporation that aims to provide financial services and solutions in the form of SME, MSME, Loans against properties, Auto loans & education loans. They nurture trust as their prominent value hence, scale their success not just with profits but also with customer satisfaction and trust. Built on this trust, they aim to expand their financial services across all segments of the generations to come and hence wanted us to build their online presence. They wanted OAOD to create a custom website that would capture their brand identity and their vision for it. The interface of the website was kept user-friendly with a clear and precise tone of content creating a customer-friendly experience.