Performance marketing has proven to be one of the ways to increase the e-commerce business. However, It can be challenging to outrank competitors in a dynamic marketplace. Performance Marketing companies in Bangalore and other cities are experts at turning around traffic drops and ride-out search instability. They can suggest what is best for the business and their site.
But before that let’s understand what exactly is performance marketing for E-commerce.
To simplify performance marketing for e-Commerce involves digital marketing efforts where advertisers pay for strategies that can generate sales and grow brand loyalty. Email marketing, SEO, strategic content creation, PPC advertising, social media, influencer outreach, and ROI-driven marketing strategies are some strategies that can be used to promote the e-commerce website.
Let’s discuss some of the marketing strategies that performance marketing companies in Bangalore have used and been successful with clients. These marketing methods work alone, but can also be used together to develop an effective content marketing strategy for an e-commerce business.
1. Social Media
The number of social media users has been increasing exponentially. For performance marketing companies in Bangalore, this presents countless opportunities for them to reach the targeted audience. Top digital marketing companies in Bangalore advise their clients to advertise on social media platforms like Facebook, Instagram, Twitter, and so on as this will help them achieve a wide range of goals. These agencies often start with running performance marketing campaigns across social media platforms and through organic exposure. This results in creating brand awareness, and visibility, generating traffic on eCommerce websites, generating leads, optimizing the conversion rate, and much more.
2. Native Advertising
Native ads have been shown to increase purchase intent, making them a valuable tool utilized by performance marketing companies in Bangalore to drive conversions. Unlike traditional ads, native advertising mimics the website’s natural design and content. This results in a less disruptive experience for the user. Labeled as “sponsored” or “promoted,” these ads integrate smoothly into eCommerce sites, social media feeds, search results, and other platforms.
3. Display Advertising
Though not as effective as native ads, digital marketing services in Bangalore use display advertising successfully by targeting the right audience and using compelling content, images, and videos. To make display advertising visually prominent and effective, performance marketers use various placements, such as the side of social media feeds or the top and bottom of news websites.
4. Content Marketing
Performance marketing companies in Bangalore believe that content marketing and performance marketing should always go hand in hand. It is quite hard for performance marketing campaigns to succeed without good well-targeted content. Even content cannot be effective unless performance and results are measured and optimized.
5. Search Engine Marketing (SEM)
This is a performance marketing channel, whereby you will show your advertisements on search engines like Google, Bing, and Yahoo. SEM can be organically used with the help of Search Engine Optimization or through paid media campaigns.
6. Affiliate Marketing
Affiliate marketing is probably one of the easiest ways to implement digital marketing for e-commerce websites. Performance marketers prefer an omnichannel approach as it can help spread the performance marketing campaigns across available channels offering a seamless user experience. It involves partnering with a third-party affiliate, whether it’s the influencer, blogger, YouTuber, or incentive site. An affiliate promotes products on their channels and platforms and gets paid once they deliver you the agreed-upon results.
From everything we discussed regarding performance marketing for eCommerce, it’s evident that this is not something you would want your business to miss. Partnering with performance marketing agencies in Bangalore will give you access to the best marketing automation tools that will help your performance marketing campaigns succeed. These tools will segment the target audience, and personalize and automate your ads, SMS, and email marketing campaigns ensuring higher engagement and conversions for your E-commerce website.
