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Intelligent use of white space in Web Design

Often regarded as “negative space”, white space is the space left between other elements of a page. Though often regarded as a waste of valuable screen space, it’s an essential design element of an effective web design. It gives the website content the room to breathe and creates a balanced interface that is easy to read and doesn’t overwhelm visitors.

 

White space covers everything from the line and letter spacing to the space surrounding text and images, to margins and gutters. It holds the design together and shapes the overall flow of the page. 

 

So how can we use it effectively for exceptional web design? Here is a guide to how to effectively use white space.

Improve the legibility of the text

The correct use of white space in the text can improve readability by up to 20%. Tightly spaced text appears cluttered and is difficult to read. But if the spacing is too far apart, it leads to disconnection. Pay close attention to paragraph margins and line spacing too when designing your page.

Organize your content

The amount of white space between your content acts as a visual cue, often establishing a relationship between different elements of the content. Objects can be grouped together by decreasing the white space between them or divided by increasing it.

Create hotspots in the layout

A cluttered interface can be confusing with too much information and fails to deliver the core message of the page amongst all the noise. Avoid these distractions to draw attention to the most important element of the page. It is also a great technique that can be used to emphasize a certain element of the text. For example, increasing the spacing between letters can ensure that a header really draws attention.

An impression of luxury

Though white space is mainly used for improving the user experience of a website, it can also be applied aesthetically. It can be used to give an impression of elegance, luxury, and sophistication and demonstrates that the product is far more exclusive and important.

Not always white

White space doesn’t always have to be white! You can use any colour in the negative space. You could even make use of a patterned or textured background or a background image.

 

These pointers offer some insight into using white space constructively to create designs that are enjoyable, comfortable and easy to interact with. Let us know if these tips have been helpful to improve your design. Leave us a comment below!

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