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Case Study
Innopay
A Narrative Space Reflecting Innopay's Identity by OneAndOnly Design Agency
Client
Innopay, a pioneer in the fintech landscape, engaged our creative expertise for a dual mission: to transform their sterile, new office space and their mobile app into platforms that not only embellish but also engage with every user and visitor. The project’s essence was to intertwine customization, narrative, and user-centric design to elevate the brand, highlighting the diversity of its nine products beyond mere aesthetics.
Industry: Fintech
Product Specifics
- Innopay App: B2C-focused, with a user-friendly interface and intuitive UX design tailored to enhance consumer interactions.
- Innopay for Business: Custom-designed UX/UI for B2B merchants to streamline operations and user engagement.
- Innopay Payment Gateway, Switchpay, ePayRent, Innopay TX: Each product boasts its own unique UX design and visual identity, tailored to its specific market needs.
- Innopay App: B2C-focused, with a user-friendly interface and intuitive UX design tailored to enhance consumer interactions.
- Innopay for Business: Custom-designed UX/UI for B2B merchants to streamline operations and user engagement.
- Innopay Payment Gateway, Switchpay, ePayRent, Innopay TX: Each product boasts its own unique UX design and visual identity, tailored to its specific market needs.
Fintech
Challenges
Our dual canvas—both the office space and the mobile app—posed unique challenges. Capturing the spirit of Innopay’s innovation in both physical and digital realms was paramount. The mandate was clear: no stock images, no cookie-cutter designs, and no conventional UX templates. Our objective was to craft a series of artworks and app designs that act as seamless extensions of Innopay’s brand story and product excellence.
Solutions
Armed with decades of expertise in art, corporate storytelling, and digital design, our team set forth on a transformative journey with Innopay. From initial discussions, we developed a unified storyboard that outlined our strategic approach, blending art with functionality. Our efforts were twofold: not only to decorate walls but also to enhance digital interfaces, making every interaction with Innopay’s products informative and engaging.
Creative process
- Identifying Core Features: Distilling the essential attributes of each product to shape both its visual and interactive narratives.
- Designing Bespoke Graphics and UI: Crafting custom graphics and user interfaces that brought depth and functionality to these narratives.
Work Progress
Our hands have been full, and our hearts fuller. We’ve etched our vision for Innopay’s walls, and more of it is eagerly anticipated by a client who sees their brand story unfolding in real time through our artwork.
Project Insights
Initial Presentation
& Selection
Presented multiple thematic concepts; client gravitated towards 2 ideas.
The Adventures of Innopay
Introduced a character as the protagonist in our visual narrative, embarking on a journey from India through various countries, symbolizing a world without borders or transactional barriers.
Design Elements
Portals: The subsequent sketches incorporated elements like portals.
Reception Wall: Special artwork tailored for this prime location.
App Home Screen: A standout home screen design for these prime visuals.
Impacts
- We’ve transmuted a mundane office space into a living, breathing narrative, elevating the every day into the extraordinary.
- We’ve fused the worlds of art and brand identity into a coherent, absorbing story, offering an aesthetic and intellectual journey for employees and visitors alike.
- Achieved an atmosphere of creative satisfaction; the client is not just happy—they are elated.
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