Your Instagram aesthetic is the very first thing that your customers will respond to and notice when they stumble upon your profile. It consists of colors, layout, the overall feeling, as well as tone that your brand’s profile creates. And when these things come together, they can guarantee you a new follower. Or simply push them away.
When you have a great aesthetic on Instagram, that will make your profile much more pleasant to browse. It will also improve brand recognition and awareness. And as a result the success of your business in total.
An Instagram aesthetic has the power to express your brand’s personality in one shot. And this will make it easier for consumers to know your content amidst their feeds. Let’s dive in and discover how you can create a great aesthetic for your brand.
Here’s how to create a cohesive Instagram aesthetic for your brand while incorporating effective Instagram content planning and branding strategies.
1. Define Your Brand Identity
Before diving into aesthetics, define your brand identity. Ask yourself:
- What values does your brand represent?
- Who is your target audience?
- What emotions do you want your visuals to evoke?
It will all depend on your brand’s essence: if it’s classy, minimalist tones is probably what you will go with; if it’s playful, bright colors are an absolute “yes”.
Pro Tip: Develop a mood board where your brand’s source of inspiration lies-including color palettes, fonts, and imagery styles to keep things consistent.
2. Select A Color Scheme
Your color scheme is what forms the base of your Instagram theme inspiration. Keep it straightforward with 3-5 central colors that fit your brand identity. Using the same colors throughout your posts creates a smooth experience for your audience.
Tools such as Adobe Color and Canva will help you pick and organize your palette best.
Example: A health-focused brand would opt for earthy tones like green, beige, and white in order to evoke a natural and organic feeling.
3. Limit Filters And Editing Styles
Filters and editing styles are other crucial aspects of your aesthetic. Whether you want that bright, airy mood or moody, vintage vibe, adhere to one editing style across all the posts.
Apps like VSCO, Lightroom, and Snapseed make it easy to apply consistent filters on your photos.
Why This Matters: Consistent edits will ensure your feed looks harmonious, which is key to attracting new followers and retaining existing ones.
4. Plan Your Grid Layout
Instagram isn’t just a collection of individual posts; it’s the big picture. Plan your grid layout ahead of time to ensure your posts look visually cohesive when viewed together.
Popular Layout Styles:
- Checkerboard: Alternate two styles or colors.
- Row by Row: Use themed content in rows.
- Diagonal Flow: Use similar colors or styles diagonally across the grid.
You can design your grid before posting using content planning tools such as Preview or Planoly.
5. Branded Quality Content
Your content should tell your brand’s story and appeal to your audience. Strive for a balance between promotional posts and content that is value-driven, like tips, tutorials, or behind-the-scenes photos.
For example:
A search engine marketing expert in Bangalore might post tips on SEO, success stories from happy clients, and photos of office culture to display their knowledge and authenticity.
A fashion brand might aim at product shows, styling tips, and seasonal lookbooks for Instagram theme inspiration.
6. Typography And Graphics
Typography is another important part of your Instagram branding guide. Use the same fonts throughout all the text-based posts and Stories that represent your brand’s identity.
For consistency:
- Use the same set of fonts for quotes, announcements and infographics.
- Ensure the style of the text is readable and visually appealing on mobile screens.
7. Maintain Content Calendar
Planning your posts in advance ensures that you’re consistent in tone and posting schedule. A well-thought-out Instagram content calendar helps balance different types of content while aligning them with your aesthetic.
What to Include in Your Calendar:
- Post dates and times.
- Captions and hashtags.
- Visual references for each post.
8. Incorporate Brand-Specific Elements
Add brand-specific elements like logos, icons, or patterns to your posts or Stories. This builds recognition. Avoid overdoing the visual by being subtle.
Example: Here’s how a design agency in Bangalore can give out its projects with branding by adding a watermark or logo in one corner of the post.
9. Use Instagram Stories And Highlights
Your Instagram Stories and Highlights should be cohesive with your feed aesthetic. Use consistent templates, colors, and fonts to keep everything tied together.
Highlights are really an extension of your brand. Organize them by categories, such as “About Us,” “Client Work,” or “Tips,” so that everything’s nice and easy to navigate through.
10. Monitor And Adapt
Consistency is great, but so is being relevant. Use Instagram Insights to track the performance of your content, and adjust your strategy based on engagement rates.
Example: If your posts featuring certain colors or themes are performing better, incorporate them more often into your grid.
Why A Cohesive Instagram Aesthetic Matters
A consistent Instagram aesthetic:
- Helps attract new followers.
- Boosts engagement.
- Creates trust and recognition.
Businesses that focus on social media marketing in Bangalore or elsewhere must understand the potential a well-designed feed has on consumer behavior.
How Businesses Achieve Instagram Aesthetic Excellence
The vision of storytelling should follow core values: quality, trust, and innovation. Having an aesthetic Instagram feed unites our values and instils trust in our services and engagements.
Partner With Experts
A good, cohesive Instagram aesthetic can be quite challenging to create, but the professional touch makes all the difference. Partner with social media advertising experts in Bangalore or a seo expert in Bangalore to elevate your brand’s online presence.
Ready to transform your Instagram game? Get started on crafting an aesthetic for your brand’s identity today!
