Located in the city of Mysuru, the Payana Vintage Car Museum is a haven for any automobile buffs out there. The museum was established by Shree D Veerendra Heggade, and the place indeed is a journey back in time as the cars tell a story of each car acquired with its history from the period of inventions and innovations. It is not just an assembly of old cars but a representation of an age characterized by innovation and aesthetic appeal.
The case of Payana Car Museum was an interesting one that was filled with a good narrative that needed to be boosted by OneAndOnly Design Agency (O&OD). The cooperation was aimed at establishing the cohesiveness of the brand image that would express the essence of the museum’s collection in terms of sophistication and tradition. This was not merely a product promotion strategy but it was about the narration of a story that would captivate the lovers of vintage cars as well as the society.
The O&OD team’s strategy involved redesigning the museum’s online space and creating an elegant and functional website that acts as an online branch of the museum. This website includes such elements as virtual tours, descriptions of exhibits, and information about the museum, making the experience of the visitors rather interesting and informative. The website serves as the central point for enthusiasts of vintage cars from all over the world to learn more about the museum’s collection without visiting it in person.
It was social media that helped in this digital transformation to a large extent. Social Media advertising in Bangalore where OneAndOnly Design Agency aims to attract a large number of tourists and visitors in the city and around the world. The agency created engaging content that advertised the museum’s specific collection and activities on social media channels such as Instagram and Facebook to help the viewers appreciate the aesthetic and historical value of the old cars. This approach not only targeted new visitors but also created a stream of active users who were interested in car history.
Another component that was incorporated into the strategy of O&OD was the use of high-quality visual content. It was also seen that the preparation of video content was particularly useful in attracting the attention of potential visitors. These videos, with close-ups of the cars and commentaries concerning the historical backgrounds of each car, were useful in explaining the concept of Payana’s collection. This was not mere advertisement but the viewers were being enlightened on the various automobile advancements in the past.
Besides, the partnership also encompassed an extensive scope of print and sign initiatives. In the museum, new signs were installed which provided a new way-finding system for the visitors depending on the areas of interest they wished to visit. For a similar reason, brochures and coffee table books were created to provide additional information on the history of each car and keep the museum’s story intact across various types of materials.
The effects of these efforts were quite enormous. The social media activities and website traffic of Payana Car Museum were also improved significantly. This digital uplift meant greater physical traffic to the place as the museum looked more appealing and was visible more than before. The educational aspect of the museum was also improved, which was expressed in good storytelling that helped the visitors to understand the historical importance of antique cars.
As for the future, the cooperation between Payana and OneAndOnly Design Agency is expected to go to develop. Some of the upcoming undertakings proposed for the museum are to build on the existing technology to amplify the storytelling and the visitors’ experience. This continuous partnership further highlights the need to use digital marketing as a way of promoting cultural heritage organizations to ensure that the existing history is passed on to future generations.
The experience of this partnership is an example of how heritage organizations can make use of the opportunities of digital media to ‘rebrand’ and appeal to the interested public. Thus, the Payana Vintage Car Museum with its improved web design and updated website information proves the unchangeable interest in antique automobiles and the importance of a good narrative in the world of digital content.
