LinkedIn has moved from being just an application for job seekers and recruiters. It’s a very strong tool for the development of professional networks, building personal branding, and generating business growth. Many people spend all their time updating their profiles and posting updates. There are so many hidden features on LinkedIn, which can significantly enhance your experience. Let’s find the top 10 LinkedIn feature guide that you may not be using but should add to your strategy.
1. Creator Mode
A game-changer for professionals who want to maximize Linkedin engagement, LinkedIn’s Creator Mode changes the entire format of your profile. It puts all your posts on public display and features the “Follow” button, which replaces the standard “Connect” button. For those interested in growing their audience or establishing themselves as thought leaders, Creator Mode helps to draw attention to your expertise and ideas.
2. Featured Section
The Featured Section is an underutilized LinkedIn tool that enables you to feature your best work. From articles and presentations to links and portfolios, this section enables you to visually highlight your achievements and professional milestones. If you are in social media advertising in Bangalore or a similar field, you can use this space to showcase impactful campaigns or case studies.
3. LinkedIn Stories (or Post Carousels)
Though LinkedIn phased out the traditional Stories feature, carousel posts have come in as a way of presenting interactive content. These carousel posts help users swipe through slides for easier presentation of elaborate information in an easily digestible, engaging format. For instance, if you are coming from an eCommerce paid advertisement agency in Bangalore, then carousel posts can be used in sharing your success stories while advertising or tips.
4. LinkedIn Analytics For Personal Profiles
LinkedIn now allows for analytics of individual profiles; therefore, you can see your performance through the post on different metrics like impressions, clicks, and engagement. With that knowledge, you can improve your strategy based on what resonates with your audience most. Whether it’s a tip about a LinkedIn profile or news about a certain industry, analytics may just nudge you towards posts that will create more impact.
5. LinkedIn Polls
Polls are an excellent way to engage your network and gather insights quickly. Whether you’re gauging opinions on industry trends or asking for feedback on a product idea, LinkedIn Polls drive conversations and boost visibility. The interactive nature of polls makes them ideal for sparking interest and keeping your audience engaged.
6. LinkedIn Live
LinkedIn Live brings an interpersonal touch to your online presence, allowing you to interact with your audience in real time. Whether Q&As, behind-the-scenes content, or talking about industry insights, LinkedIn Live helps in creating a deeper connection with the audience. For businesses and professionals in the creative industry of a Bangalore-based creative design agency, it can be used to showcase work and culture.
7. LinkedIn Newsletters
Newsletters on LinkedIn are one of the new features of Linkedin profile tips. However, it quickly garnered followers from professionals who want to provide consistent value to their followers. This feature allows you to publish recurring articles that your followers can subscribe to. Be it a guide on features relevant to LinkedIn, or advice on an industry, newsletters are among the greatest tools for building your brand.
8. Advanced Search
Through Advanced Search, LinkedIn enables easier researching and connecting with individuals or organizations you desire. You can filter these searches by location, job title, industry, etc. Perhaps you want to connect with people working from Bangalore or get some clients to your service and this feature will direct you to that right contact.
9. Showcase Pages
If you have an organization with different offerings, such a Showcase Page will allow you to create dedicated pages for certain products, theories, or initiatives. Thereby, it is possible to successfully target niche audiences and create focused engagement. For example, an eCommerce paid advertising agency in Bangalore might create a Showcase Page to display their expertise in Google Ads or social media campaigns.
10. Open for Business
The “Open for Business” feature allows freelancers and small business owners to advertise their services on their profiles directly, thus allowing potential clients to find you and discuss your services more easily. By keeping this section updated with your latest offerings, you ensure your profile remains energizing and creates a good impression.
Conclusion
LinkedIn is not just a professional networking platform. It has myriad built-in features to help augment your brand, network with compatible professionals and build your business. This allows you to unlock new opportunities and optimize your presence on the platform with tools such as Creator Mode and LinkedIn Live, Advanced Search, and Showcase Pages.
Do check for assistance in optimizing LinkedIn strategies, and advertising agencies or eCommerce paid advertisement in Bangalore can provide help to capitalize on such features. Let us look into ways to utilize LinkedIn to its fullest, so you can sit back and watch your professional network and engagement grow!
